Last year I was thought the only way to improve our assisted living was to renovate the physical space. Ellie taught me how to utilize my space to create really radical health outcomes with our residents. She showed me how to market those outcomes through storytelling and now the renovations we need aren't as important.
It took an artist to solve our company's product packaging, pricing and value communication problems. Only an artist could see our potential and exclusivity, and creatively communicate our value to the right people.